Tony Manzella is the Chief Operating Officer and a co-founder of Syncopation Software. He has been an expert user of DPL since its early development. Prior to 1998, Tony’s focus was on consulting in customer choice analytics. He developed numerous models to help clients bring to market, price and design new products and services. He also led the software development team of a proprietary market analysis system used to deliver sophisticated market forecasting models to clients. More recently, Tony has developed a number of DPL-based decision analysis applications for clients in diverse industries such as pharmaceutical, media, technology and sports. In addition to his operational responsibilities, Tony’s current client focus is in the use of DPL Portfolio as part of a decision-analytic portfolio analysis system to prioritize R&D projects and allocate capital among them. He holds an M.S. degree in Operations Research from the University of California at Berkeley and is a Fellow of the Society of Decision Professionals. Tony enjoys soccer, running, cooking, fine food and wine in his spare time.