We've discussed "Big Data" within our Imperfect Information blog in the past -- with a moderately critical tone. (See Big Data and DA) When it comes to Big Data us DA folks think far too much emphasis is put on the past and how many terabytes one can unearth and not the value (or lack thereof) that the wodges of data can bring to your decisions.
Decision analysis is most often used on high stakes, one-of-a-kind decisions. However, the same techniques and tools can be used to shed light on a variety of decisions, including those where the stakes are, say, "A BRAND NEW CAR!!!".
Syncopation's recent Fed Rate Hike promotion not only offers you an opportunity to save money on new or upgraded licenses of DPL, it also gives us a platform to discuss important decision making principles, like the value of information.
One of the most powerful facets of a Decision Analysis approach is the ability to explicitly calculate the value of information so one can make an intelligent choice about whether or not to buy it. If you've read our blog before you should already know the following wisdom about VOI:
Larry Neal's recent column in September's Decision Analysis Today talks about the value proposition of Decision Quality (DQ), and a key point is the Value of Information (VOI). One of the most powerful things about decision analytic methods is the ability to explicitly calculate the value of information, in order to make an intelligent choice about whether to buy it.